We believe in having an expert team.
Probeat Agency has carefully selected the very best talents from the Milanese PR scene.
All our account managers meet our high standards for training, knowledge of the press, creativity and organisational skills.
We are a strong team that shares a vision and effective working methods on each project and activity.

Who we are

Team

Paolo Ruffato

founder & managing director

PR SINCE: 1998
PROBEAT SINCE: 2002
HOBBIES: Communication & marketing, fashion, sport, music and art
LANGUAGES: English and German

Emanuela Schiavone

founder & head of press office

PR SINCE: 1995
IN PROBEAT SINCE: 2002
HOBBIES: In love with the sea, even in winter, rock music forever and ever, reading books, the art of Caravaggio, Van Gogh, Jean-Michel Basquiat and Banksy, Mexican food, Coca Cola, the poetry of Baudelaire, Dante Alighieri, Bukowski and Erin Hanson, my son Pietro
LANGUAGES: English and French

Paola Riviera

PR account

PR SINCE: 2007
PROBEAT SINCE: 2009
HOBBIES: Discover young designers, organize markets, listen to indie-electronic music, read books, travel to the North of the world
LANGUAGES: English

Sofia Chiodelli

PR account

PR SINCE:2015
IN PROBEAT SINCE:2019
HOBBIES: design, art-house cinema, horse-riding, minimal fashion, travel and creative writing
LANGUAGE: English

Bianca Frosio

PR account

PR SINCE: 2007
IN PROBEAT SINCE: 2018
HOBBIES: Street-style, art, indie music and Electronic, DJing, cinofilia, yoga e medittion
LANGUAGES: English and French

Chiara Sguazzo

PR account

PR SINCE: 2015
PROBEAT SINCE: 2018
PASSIONS: Modern antiques, american literature and art film. All sorts of rock and a dash of hip-hop. Fine drinking, street photography and contemporary art.
LANGUAGES: English

Andrea Scotton

PR account

PR SINCE: 2015
IN PROBEAT SINCE: 2018
HOBBIES: Swimming, traveling, horse riding, minimalist fashion, photography, in particular that of Ryan McGinley and Helmut Newton, pizza and good wine
LANGUAGES: English and French

Silvia Beretta

PR Account

PR SINCE: 2008
IN PROBEAT SINCE: 2018
HOBBIES: Wanderlust, I love to measure life by experiences, read books, watch TV-series, pasta, wine & rock music
LANGUAGES: English

Simona Modica

PR Account

PR SINCE: 2014
IN PROBEAT SINCE: 2018
HOBBIES: Instagram is the world I love. Dancer at night and influencer during the weekends, I love Vietnam, dogs, Netflix and musicals.
LANGUAGES: English

Laura Guindani

press review

PR SINCE: 2019
IN PROBEAT: 2019
HOBBIES: I love classical Greece and the island of Milos. The art of Bosch, Turner, Rothko and Tomas Saraceno. The ancient carpets. Timeless fashion. Music, Nick Cave above all. Genre cinema. My cities are Lisbon, Istanbul, Paris and Venice. I would like to eat pizza every day.
LANGUAGES: English

Myriam De Grossi

showroom manager

SHOWROOM SINCE: 2011
IN PROBEAT SINCE: 2011
HOBBIES: Fitness, travelling, go to cinema, The Sea of Sardinia, the romantic comedies and the french fries
LANGUAGES: English

Gisella Grisi

showroom manager

SHOWROOM SINCE: 2017
IN PROBEAT SINCE: 2017
PASSIONI: Music and contemporary art, big cities, intercontinental flights, long walks
LANGUAGES: English and French

Silvana Piazza

finance manager

FINANCE MANAGER SINCE: 1973
IN PROBEAT SINCE: 2008
HOBBIES: Travel, art, reading, cooking, interior design, fashion
LANGUAGES: English and French