We believe in having an expert team.
Probeat Agency has carefully selected the very best talents from the Milanese PR scene.
All our account managers meet our high standards for training, knowledge of the press, creativity and organisational skills.
We are a strong team that shares a vision and effective working methods on each project and activity.

Who we are

Team

Paolo Ruffato

founder & managing director

PR SINCE: 1998
PROBEAT SINCE: 2002
HOBBIES: Communication & marketing, fashion, sport, music and art
LANGUAGES: English and German

Emanuela Schiavone

founder & head of press office

PR SINCE: 1995
IN PROBEAT SINCE: 2002
HOBBIES: In love with the sea, even in winter, rock music forever and ever, reading books, the art of Caravaggio, Van Gogh, Jean-Michel Basquiat and Banksy, Mexican food, Coca Cola, the poetry of Baudelaire, Dante Alighieri, Bukowski and Erin Hanson, my son Pietro
LANGUAGES: English and French

Paola Riviera

account coordinator

PR SINCE: 2007
PROBEAT SINCE: 2009
HOBBIES: Discover young designers, organize markets, listen to indie-electronic music, read books, travel to the North of the world
LANGUAGES: English

Noemi Esposito

account coordinator

PR SINCE: 2009
IN PROBEAT SINCE: 2015
HOBBIES: street style, music festivals, cinema in original language, take trains and flights
LANGUAGES: English

Bianca Frosio

senior account

PR SINCE: 2007
IN PROBEAT SINCE: 2018
HOBBIES: Street-style, art, indie music and Electronic, DJing, cinofilia, yoga e medittion
LANGUAGES: English and French

Andrea Scotton

account

PR SINCE: 2015
IN PROBEAT SINCE: 2018
HOBBIES: Swimming, traveling, horse riding, minimalist fashion, photography, in particular that of Ryan McGinley and Helmut Newton, pizza and good wine
LANGUAGES: English and French

Alessandro Martini

account

PR SINCE: 2018
PROBEAT SINCE: 2019
HOBBIES: sports, especially tennis, listening to music as soon as I wake up in the morning, driving at night, listening to human-interest stories, imagining myself in places I will never see and eating pizza at least three times a week.
LANGUAGES: English and Spanish

Alice Dalmasso

account

PR SINCE: 2016
PROBEAT SINCE: 2019
HOBBIES: The sea is my home, I love the fiery sunsets in Tremiti Islands, ’70s music, astrology, animals, travel to discover unknown destinations, pilates, Hemingway’s poetry, contemporary arts and photography.
LANGUAGES: English

Ilaria Brizi

account

PR SINCE: 2016
PROBEAT SINCE: 2019
HOBBIES: Running on the beach, travelling and discovering new cultures, passionate about fashion trends and raggeton. Shopaholic and Piadina lover.
LANGUAGES: English

Ingrid Balliu

account assistant

PR SINCE: 2018
PROBEAT SINCE: 2020
HOBBIES: Smiling, travelling, discovering new cultures, volunteering and sewing clothes.
LANGUAGES: English and Spanish

Carola Cirella

account assistant

PR SINCE: 2019
IN PROBEAT SINCE: 2019
HOBBIES: Travel, animals, music, horse riding and fashion
LANGUAGES: English

Myriam De Grossi

showroom manager

SHOWROOM SINCE: 2011
IN PROBEAT SINCE: 2011
HOBBIES: Sardinia, the romantic comedies, photography, amusement park and the french fries.
LANGUAGES: English

Gisella Grisi

showroom manager

SHOWROOM SINCE: 2017
IN PROBEAT SINCE: 2017
PASSIONI: Music and contemporary art, big cities, intercontinental flights, long walks
LANGUAGES: English and French

Silvana Piazza

finance manager

FINANCE MANAGER SINCE: 1973
IN PROBEAT SINCE: 2008
HOBBIES: Travel, art, reading, cooking, interior design, fashion
LANGUAGES: English and French

Laura Guindani

office manager

OFFICE MANAGER SINCE: 2019
IN PROBEAT SINCE: 2019
HOBBIES: I love the island of Milos. The art of Bosch, Turner, Rothko and Tomas Saraceno. Music, Nick Cave above all. Genre cinema. My cities are Venice, Paris and Lisbon.
LANGUAGES: English