Founded in 2002, Probeat Agency is a highly creative communication agency with a focus on fashion, lifestyle, sport and technology.

Preferred by both top international brands and emerging or niche groups alike, Probeat Agency represents the creative avant-garde when it comes to press, public relations, digital PR, events, social media engagement and product placement.


Our 800 m2 open-plan showroom is on the top floor of prestigious “I Siti di Leonardo” building at Ripa di Porta Ticinese 77 in the Navigli area, one of Milan’s coolest neighbourhoods and home to some of the most important fashion and design streets in the city.

The large, bright space easily transforms into a location for press days and communication events.


Ripa di Porta Ticinese, 77
20143 Milano – Italy
P. +39 02 89 42 25 58 – F. +39 02 89 40 02 20
[email protected]

Paolo Ruffato
Managing Director
[email protected]

Emanuela Schiavone
Press Office Director
[email protected]